Digital Marketing Project Professional Skills

 Unit 1: Community Building  Brand Advocacy

• Building and managing online communities: Forums, Facebook Groups, Discord,

Slack

• Community engagement strategies and moderation best practices

• Creating brand advocates and loyalty programs

• User-generated content (UGC) campaigns and strategies

• Crisis management and handling negative feedback in communities

• Measuring community health: Engagement metrics, sentiment analysis

Unit 2: Podcast Marketing  Audio Content Strategy

• The rise of podcast marketing and audio content consumption trends

• Launching and promoting a podcast: Equipment, hosting platforms (Anchor, Spotify)

• Podcast SEO and discoverability on Apple Podcasts, Spotify, Google Podcasts

• Podcast advertising and sponsorship opportunities

• Guest appearances and cross-promotion strategies

• Audio content repurposing: Audiograms, transcripts, blog posts

Unit 3: Agency  Freelancing Skills

• Starting a digital marketing freelance career: Platforms (Upwork, Fiverr, Freelancer)

• Building a personal brand as a digital marketer

• Client acquisition: Proposals, pitching, and contracts

• Pricing strategies: Hourly vs. project-based vs. retainer models

• Project management tools: Trello, Asana, Monday.com, ClickUp

• Client communication and reporting best practices

• Scaling from freelancer to agency owner

Unit 4: Professional Portfolio Development

• Creating a professional digital marketing portfolio website

• Showcasing case studies: Structure, storytelling, and results

• Building a LinkedIn profile for maximum visibility

• Resume and cover letter writing for digital marketing roles

• Interview preparation: Common questions and practical demonstrations

• Earning industry certifications: Google Ads, Facebook Blueprint, HubSpot, Google

Analytics

• Creating a personal brand content strategy: Blog, YouTube channel, newsletter

Unit 5: Capstone Project - End-to-End Digital Marketing Campaign

• Project-based learning: Students work on real or simulated client projects

• Phase 1: ResearchStrategy 

- Market research, competitor analysis, audience persona development

- Setting campaign goals, KPIs, and budget allocation

• Phase 2: Execution 

- Website/landing page creation or optimization

- Content creation: Blog posts, social media content, email sequences

- Running paid campaigns: Google Ads, Facebook Ads

- SEO implementation and link building

• Phase 3: Monitoring & Optimization (1 hour)

- Real-time campaign monitoring and adjustments

- A/B testing results and implementation

• Phase 4: Analysis & Presentation (1 hour)

- Comprehensive campaign analysis and ROI calculation

- Creating professional client reports

- Final presentation with insights and recommendations

IMP's