Notes By Kiran Sir

  🔹 Why Industry-Specific Digital Marketing? Different industries = different user behavior, content styles, funnels, and platforms. Success depends on tailoring strategies to the customer journey of each domain. 🛒 1. Digital Marketing for E-commerce ✅ Goals: Drive product sales Reduce cart abandonment Boost repeat purchases 🔧 Key Tactics: Google Shopping Ads – Product listing ads with images & pricing Meta Dynamic Ads – Retarget users with products they viewed Email Automation – Abandoned cart, order confirmation, up-sell Instagram Reels & Influencers – Showcase product usage Flash Sales & Timers – Create urgency SEO for Product Pages – Optimize for long-tail keywords (e.g., “best running shoes under ₹5000”) 📊 Metrics: Conversion Rate (CVR) ROAS (Return on Ad Spend) Cart Abandonment Rate AOV (Average Order Value) 🏠 2. Digital Marketing for Real Estate ✅ Goals: Generate property inquiries or site visi...

  🔹 1. Why Is Measurement Important? 📊 You can’t improve what you don’t measure. Measuring performance helps: Track what’s working Identify user drop-offs Improve ROI Justify ad spend 🔹 2. What Is GA4? (Google Analytics 4) GA4 is Google’s latest version of Analytics. It focuses on events, user journeys , and cross-device tracking . ✅ Replaces Universal Analytics ✅ Mandatory for all new websites ✅ Uses event-based data model 🔹 3. Key Metrics in GA4 Metric What It Tells You Users Total unique visitors Sessions Total site visits Engagement Rate % of users actively interacting Conversions Completed goals (form, sale, sign-up) Bounce Rate % of users who left immediately Traffic Source Where visitors came from (Google, social, ads) Top Pages Which pages perform best 🔹 4. Important GA4 Reports to Know Realtime Report – Live user activity Traffic Acquisition – Where users came from Engagement – Pages, events, scrolls Conversions – Tracked g...

  🔹 1. What Is Influencer Marketing? Influencer marketing is a strategy where brands collaborate with individuals who have social influence (followers, credibility) to promote products or services. 📱 Platforms: Instagram, YouTube, TikTok, LinkedIn, Twitter (X), Blogs 🔹 2. Types of Influencers (Based on Follower Count) Type Follower Range Use Case Nano 1K – 10K High trust, local audience Micro 10K – 100K Niche expertise, high engagement Macro 100K – 1M Large reach, general appeal Mega/Celeb 1M+ Brand awareness, mass campaigns 🔹 3. Steps to Manage an Influencer Campaign ✅ Step 1: Define Campaign Objective Brand awareness Lead generation Website traffic Sales or app installs ✅ Step 2: Identify the Right Influencers Use tools like Upfluence , Heepsy , HypeAuditor , or Instagram search Match based on niche, audience, values, and engagement rate ✅ Step 3: Outreach & Collaboration Send a personalized pitch Clearly explain the brief, deliverab...

🔹 1. What Is Performance-Based Marketing? Performance-Based Marketing (PBM) means you only pay for results — not impressions or reach. 💡 Common result types: Clicks (CPC) Leads (CPL) Sales (CPA) Sign-ups or installs 📌 It's measurable, ROI-focused, and results-first. 🔹 2. What Are Affiliate Funnels? Affiliate funnels are marketing funnels built to promote other people’s products for a commission . Affiliate marketers: Drive traffic → Collect leads → Nurture → Redirect to affiliate product Earn commission only when a sale or action happens 🔹 3. Key Players in Performance Marketing Role Function Advertiser Pays for performance (e.g., brand, SaaS company) Publisher / Affiliate Promotes product (e.g., influencer, blogger) Affiliate Network Tracks performance & manages payouts (e.g., Impact, CJ) Customer Takes the desired action (clicks, buys, signs up) 🔹 4. Popular Channels for Performance Marketing ✅ Google Ads (Pay per Click) ✅ Meta Ads...