1. Introduction to Digital Marketing
o Importance Comparison with Traditional Marketing
o Digital Marketing Channels Career Opportunities
2. Website Planning Development
o UX/UI Basics & Landing Pages
3. Search Engine Optimization (SEO)
o On-Page, Off-Page & Technical SEO
o Keyword Research, Meta Tags, Link Building
o SEO Tools (Google Search Console, SEMrush)
4. Content Marketing
o Blogging, Copywriting, Content Calendar
o Visual Content Distribution Strategies
5. Social Media Marketing (SMM)
o Platforms (Facebook, Instagram, LinkedIn, YouTube)
o Strategy Advertising (Facebook/Instagram Ads)
o Analytics Tools (Hootsuite, Meta Business Suite)
6. Search Engine Marketing (SEM)
o Google Ads (Search, Display, Video)
o Bidding Strategies, Ad Copywriting
7. Email Marketing
o List Building, Campaign Creation, A/B Testing
8. Affiliate Marketing
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