Visual Content Distribution Strategies

 

4.7 Visual Content & Distribution Strategies

1. Visual Content

• Visuals (images, infographics, videos) make content more engaging and easy to remember.

• People remember 80% of what they see, compared to 20% of what they read.

Types of Visual Content:

• Images

• Infographics

• Videos / Reels

• Memes

• GIFs

Tips:

• Use consistent brand colors and fonts.

• Keep visuals clean and high-quality.

• Add your logo or watermark to maintain brand identity.

---

2. Content Distribution Strategies

Creating great content is only half the job — distributing it is equally important.

Content Distribution Channels:

1. Owned Media:

   • Your own platforms (website, blog, email list, social pages).

2. Earned Media:

   • Shares, mentions, or backlinks earned from others.

3. Paid Media:

   • Paid ads (Facebook Ads, Google Ads, Sponsored Posts).

Tips:

• Share content on social media consistently.

• Use hashtags and tagging for visibility.

• Repurpose content (e.g., turn a blog into a video).

• Send content through email newsletters.

• Engage with your audience via comments or polls.