Notes By Kiran Sir

  Foundations of Digital Marketing 2 Marks Each – 50 Questions Module 1: Introduction to Digital Marketing Define Digital Marketing. Write any two features of Digital Marketing. State any two importance points of Digital Marketing. Mention any two differences between Digital Marketing and Traditional Marketing. What is meant by global reach in Digital Marketing? Name any two Digital Marketing channels. What is SEO in Digital Marketing? What is Social Media Marketing? What is Content Marketing? List any two career opportunities in Digital Marketing. Module 2: Website Planning & Development What is a domain name? Give one example. What is web hosting? Define SSL. Why is it important? What does HTTPS indicate? What is CMS (Content Management System)? Name any two CMS platforms. What is WordPress? Define UX (User Experience). Define UI (User Interface). What is a landing page? Module 3: Search Engine Optimizatio...

  8.1 What is Affiliate Marketing? Affiliate Marketing is a performance-based marketing model where individuals (affiliates) earn a commission for promoting someone else’s products or services. The affiliate promotes a company’s product through a unique tracking link , and when someone buys through that link, the affiliate earns money. Simple Definition: Affiliate Marketing means earning a commission by promoting other people’s or companies’ products online. Example: A YouTuber promotes a mobile phone using an Amazon link — if viewers buy using that link, the YouTuber earns a commission. 8.2 How Affiliate Marketing Works Affiliate Marketing involves four main participants: Merchant (Advertiser / Seller): The company or brand that sells the product or service. Example: Amazon, Flipkart, or a software company. Affiliate (Publisher / Promoter): The person or website promoting the product for a commission. Example: A blogger writing reviews o...

  7.7 Email Marketing Tools Tool Name Purpose / Use Mailchimp Popular tool for creating, automating, and analyzing email campaigns. SendGrid Used for transactional and bulk emails. HubSpot All-in-one marketing platform with automation. ConvertKit Great for creators and bloggers. Zoho Campaigns Easy email marketing for small businesses. Moosend Automation and tracking tool for email performance.

  7.1 What is Email Marketing? Email Marketing means using emails to promote products, services, or content directly to potential or existing customers. It helps businesses build relationships, share updates, and drive sales through personalized messages. Emails can be promotional, informational, or transactional. Simple Definition: Email marketing is the process of sending targeted messages through email to promote a business, engage customers, and increase sales. Example: A shopping website sending “50% Off Today!” email. A college sending newsletters to students or alumni. 7.2 Importance of Email Marketing Direct Communication: Reaches customers directly in their inbox. Cost-Effective: Cheaper than print or digital ads. Personalized Messaging: Emails can include customer’s name, interests, and purchase history. High ROI (Return on Investment): Email marketing gives one of the best returns among digital channels. Cust...

  6.6 Bidding Strategies in SEM Google Ads uses different bidding methods depending on campaign goals. Bidding Type Goal / When to Use Manual CPC (Cost Per Click) You control how much to pay per click. Enhanced CPC (ECPC) Google automatically adjusts bids to increase conversions. CPM (Cost Per Thousand Impressions) Best for brand awareness campaigns. CPA (Cost Per Acquisition) You pay when a conversion (sale, signup) happens. ROAS (Return on Ad Spend) Optimizes bids to maximize revenue from ad spend. Smart Bidding Uses AI to automatically set bids based on performance. 6.7 Ad Copywriting Ad copy is the text that appears in your ad — it should be short, attractive, and relevant. Structure of Google Search Ad: Headline: Up to 30 characters each (3 headlines). Example: “Buy Shoes Online | Free Delivery Today.” Description: Up to 90 characters. Example: “Shop branded shoes at the best prices. Limited-time offer!” Display URL: Shows your website link (...

  6.1 What is Search Engine Marketing (SEM)? Search Engine Marketing (SEM) means promoting a website or business using paid advertisements that appear on search engine results pages (SERPs) like Google. It helps a business get instant visibility when users search for relevant keywords. SEM is also known as Pay-Per-Click (PPC) advertising because advertisers pay only when someone clicks their ad. Simple Definition: SEM is a paid digital marketing technique used to increase website visibility on search engines like Google by running paid ads. Example: When you search “Buy shoes online,” the first few results labeled “Ad” are paid Google Ads created through SEM. 6.2 Importance of Search Engine Marketing Instant Visibility: Unlike SEO (which takes time), SEM brings quick results. Highly Targeted: Ads appear only for specific keywords and audience preferences. Measurable Results: You can track clicks, impressions, conversions, and ROI e...

  5.6 Social Media Analytics Analytics help track how well your content and ads are performing. It provides insights like reach, impressions, clicks, and conversions. Common Metrics: Metric Meaning Reach Number of people who saw your post Engagement Likes, comments, shares, clicks Followers Growth Increase or decrease in page followers CTR (Click-Through Rate) % of people who clicked on your link Conversion Rate % of people who took the desired action ROI (Return on Investment) Profit earned vs. money spent on ads Tools for Analytics: Meta Business Suite (Facebook & Instagram) Hootsuite Buffer Sprout Social Google Analytics (for website traffic from social media) 5.7 Social Media Tools Tool Purpose / Use Hootsuite Schedule and manage posts across multiple platforms. Meta Business Suite Manage Facebook & Instagram ads, insights, and messages. Canva Design social media posts, stories, and reels. Buffer Schedule posts and track engagement. Later...