Analytics Tools (Hootsuite, Meta Business Suite)

 

5.6 Social Media Analytics

• Analytics help track how well your content and ads are performing.

• It provides insights like reach, impressions, clicks, and conversions.

Common Metrics:

Metric	Meaning
Reach	Number of people who saw your post
Engagement	Likes, comments, shares, clicks
Followers Growth	Increase or decrease in page followers
CTR (Click-Through Rate)	% of people who clicked on your link
Conversion Rate	% of people who took the desired action
ROI (Return on Investment)	Profit earned vs. money spent on ads

Tools for Analytics:

• Meta Business Suite (Facebook & Instagram)

• Hootsuite

• Buffer

• Sprout Social

• Google Analytics (for website traffic from social media)

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5.7 Social Media Tools

Tool	Purpose / Use
Hootsuite	Schedule and manage posts across multiple platforms.
Meta Business Suite	Manage Facebook & Instagram ads, insights, and messages.
Canva	Design social media posts, stories, and reels.
Buffer	Schedule posts and track engagement.
Later	Visual planner for Instagram posts.
Bitly	Shorten and track links shared on social media.