IMPS of Foundation of digital Marketing

 

Foundations of Digital Marketing

2 Marks Each – 50 Questions

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Module 1: Introduction to Digital Marketing

1. Define Digital Marketing.

2. Write any two features of Digital Marketing.

3. State any two importance points of Digital Marketing.

4. Mention any two differences between Digital Marketing and Traditional Marketing.

5. What is meant by global reach in Digital Marketing?

6. Name any two Digital Marketing channels.

7. What is SEO in Digital Marketing?

8. What is Social Media Marketing?

9. What is Content Marketing?

10. List any two career opportunities in Digital Marketing.

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Module 2: Website Planning & Development

11. What is a domain name? Give one example.

12. What is web hosting?

13. Define SSL. Why is it important?

14. What does HTTPS indicate?

15. What is CMS (Content Management System)?

16. Name any two CMS platforms.

17. What is WordPress?

18. Define UX (User Experience).

19. Define UI (User Interface).

20. What is a landing page?

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Module 3: Search Engine Optimization (SEO)

21. Define SEO.

22. What is On-Page SEO?

23. What is Off-Page SEO?

24. What is Technical SEO?

25. What are keywords?

26. What is keyword research?

27. Define meta title tag.

28. What is meta description?

29. What is link building?

30. Name any two SEO tools.

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Module 4: Content Marketing

31. Define Content Marketing.

32. What is blogging?

33. What is copywriting?

34. What is a content calendar?

35. Name any two types of content.

36. Why is visual content important?

37. What are infographics?

38. What is content distribution?

39. Name any two content marketing tools.

40. What is a call-to-action (CTA)?

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Module 5: Social Media Marketing (SMM)

41. Define Social Media Marketing.

42. Name any two social media platforms used for marketing.

43. What is social media engagement?

44. What is a social media strategy?

45. What is Facebook Ads?

46. What is Instagram marketing?

47. What is social media analytics?

48. Name any two social media management tools.

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Module 6: Search Engine Marketing (SEM)

49. Define Search Engine Marketing (SEM).

50. What is Pay-Per-Click (PPC)?

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Long Answer Questions – 4 Marks Each (50 Questions)

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Module 1: Introduction to Digital Marketing

1. Explain the concept of Digital Marketing and its role in modern business.

2. Discuss the major benefits of Digital Marketing for small and large businesses.

3. Compare Digital Marketing with Traditional Marketing on any four parameters.

4. Describe different Digital Marketing channels used by businesses today.

5. Explain how Digital Marketing helps in reaching a global audience.

6. Discuss the importance of Digital Marketing in building brand awareness.

7. Explain how customer engagement is improved through Digital Marketing platforms.

8. Describe various career options available in the field of Digital Marketing.

9. Explain why Digital Marketing is considered more cost-effective than traditional marketing.

10. Discuss the scope and future of Digital Marketing as a profession.

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Module 2: Website Planning & Development

11. Explain the concept of a domain name and its importance for a website.

12. Describe different types of web hosting services used for websites.

13. Explain the role of SSL certificates in website security.

14. Discuss why HTTPS is important for user trust and SEO.

15. Explain the meaning and benefits of using a Content Management System (CMS).

16. Describe the main features and advantages of WordPress.

17. Explain the importance of website planning before development.

18. Discuss the concept of User Experience (UX) and its key principles.

19. Explain User Interface (UI) and its role in website design.

20. Describe the structure and purpose of a landing page in digital marketing.

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Module 3: Search Engine Optimization (SEO)

21. Explain Search Engine Optimization (SEO) and its objectives.

22. Describe the elements involved in On-Page SEO.

23. Explain Off-Page SEO techniques used to improve website ranking.

24. Discuss the importance of Technical SEO for website performance.

25. Explain the process of keyword research in SEO.

26. Describe the role of keywords in search engine ranking.

27. Explain meta tags and their importance in SEO.

28. Discuss the concept of link building and its types.

29. Explain how search engines crawl and index websites.

30. Describe the role of SEO tools in optimizing website performance.

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Module 4: Content Marketing

31. Explain the concept and objectives of Content Marketing.

32. Discuss the importance of quality content in Digital Marketing.

33. Explain blogging as a content marketing strategy.

34. Describe copywriting and its role in online marketing.

35. Explain the need for a content calendar in marketing campaigns.

36. Discuss different types of content used in digital platforms.

37. Explain the importance of visual content in online marketing.

38. Describe content distribution strategies used by marketers.

39. Explain how content marketing supports SEO and social media marketing.

40. Discuss various tools used for content creation and management.

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Module 5: Social Media Marketing (SMM)

41. Explain the concept and importance of Social Media Marketing.

42. Discuss the role of Facebook and Instagram in digital promotion.

43. Explain how LinkedIn can be used for business marketing.

44. Describe YouTube as an effective digital marketing platform.

45. Explain the steps involved in creating a social media marketing strategy.

46. Discuss the importance of paid advertising on social media platforms.

47. Explain the role of analytics in Social Media Marketing.

48. Describe popular tools used for managing social media activities.

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Module 6: Search Engine Marketing (SEM)

49. Explain Search Engine Marketing and how it differs from SEO.

50. Describe the working of Google Ads and its types.