UX/UI Basics, Landing Pages

 

2.3 UX/UI Basics & Landing Pages

1. What is UX (User Experience)?

• UX refers to how a visitor feels while interacting with your website.

• It focuses on ease of use, navigation, and satisfaction.

• A good UX keeps visitors engaged and reduces bounce rate.

Principles of Good UX:

• Simple and intuitive design.

• Fast loading time.

• Clear call-to-action buttons (e.g. “Buy Now,” “Contact Us”).

• Mobile responsiveness (works well on all devices).

• Minimal pop-ups or distractions.

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2. What is UI (User Interface)?

• UI is about the visual design and layout of the website.

• It includes colors, fonts, buttons, images, and overall appearance.

• A good UI makes the website attractive and easy to navigate.

Key UI Elements:

• Consistent color scheme.

• Easy-to-read typography.

• Proper use of white space.

• High-quality visuals and icons.

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3. Landing Pages

• A landing page is a single web page designed for a specific marketing goal, such as lead generation or sales.

• Visitors “land” on this page after clicking an ad, email, or social post.

• It should have one clear message and one call-to-action (CTA).

Examples of CTAs:

• “Register Now”

• “Download eBook”

• “Get Free Trial”

Elements of an Effective Landing Page:

• Catchy headline.

• Brief description of offer.

• Eye-catching visuals.

• CTA button.

• Contact form or signup option.

• Testimonials or trust symbols.