Strategy Advertising (Facebook/Instagram Ads)

 

5.4 Social Media Strategy

Creating a strategy ensures consistent and effective social media performance.

Steps to Create a Social Media Strategy:

1. Set Clear Goals:

   • Example: Increase followers by 20%, generate leads, or improve engagement.

2. Identify Target Audience:

   • Know their age, interests, location, and behavior.

3. Choose Right Platforms:

   • Focus where your audience is most active.

4. Create Engaging Content:

   • Use a mix of text, images, videos, stories, and polls.

5. Plan Content Calendar:

   • Schedule posts regularly (daily, weekly).

6. Use Hashtags & Keywords:

   • Improve discoverability.

7. Engage with Followers:

   • Reply to comments, messages, and mentions.

8. Analyze and Improve:

   • Track performance using analytics and make changes if needed.

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5.5 Social Media Advertising (Facebook/Instagram Ads)

• Social media platforms allow paid promotions to reach a larger and targeted audience.

Key Terms:

• Campaign: Overall objective (e.g., brand awareness, traffic, leads).

• Ad Set: Defines target audience, budget, and schedule.

• Ad: The actual content (image, video, or text).

Steps to Run Ads:

1. Choose the campaign objective (traffic, sales, leads, engagement).

2. Select your target audience (age, location, interests).

3. Decide budget and duration.

4. Design your ad creative (image/video + text).

5. Monitor performance metrics (CTR, conversions, reach).

Tips:

• Use eye-catching visuals and short text.

• Add a clear call-to-action (CTA).

• Test different versions (A/B testing).