Keyword Research, Meta Tags, Link Building

 

3.3 Keyword Research

• Keywords are words or phrases that people type into search engines to find information.

• Example: “Buy running shoes online”, “Best marketing courses near me.”

• Keyword research helps you understand what your target audience is searching for.

Steps in Keyword Research:

1. Brainstorm Topics: Think about what your audience cares about.

2. Use Keyword Tools:

   • Google Keyword Planner

   • Ubersuggest

   • SEMrush

   • Ahrefs

3. Check Search Volume: Find how many people search for that keyword.

4. Analyze Competition: Choose keywords that are not too competitive.

5. Use Long-Tail Keywords: Specific phrases with lower competition (e.g., “best digital marketing course for beginners”).

Tip:
Include keywords in your titles, headings, URLs, and content, but avoid keyword stuffing.

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3.4 Meta Tags

• Meta Tags are snippets of text that describe a page’s content to search engines.

• They don’t appear on the page itself but in the page’s HTML code.

Important Meta Tags:

1. Title Tag:

   • Appears on Google search results.

   • Should include main keyword and be under 60 characters.

   • Example: “Best SEO Training Institute in Ahmednagar | Learn SEO Basics”

2. Meta Description:

   • Short summary of the page (under 160 characters).

   • Helps users decide to click on your link.

   • Example: “Join our SEO course in Ahmednagar and master On-Page, Off-Page, and Technical SEO skills.”

3. Meta Keywords (less used now):

   • Older tag used to list keywords (mostly ignored by Google today).

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3.5 Link Building

• Link building is the process of getting other websites to link back to your site.

• These incoming links are called backlinks.

• Google treats backlinks as “votes of confidence” for your site.

Types of Backlinks:

1. Do-Follow Links: Pass SEO value to your site (good for ranking).

2. No-Follow Links: Do not pass SEO value, but still bring traffic.

Link-Building Strategies:

• Write high-quality content others want to link to.

• Do guest posting on reputed sites.

• Create infographics and share them.

• Submit your site to business directories.

• Get mentioned in local listings (Google My Business).

Avoid: Buying backlinks or spamming links — these can lead to penalties.