What is Digital Marketing?

 

1.1 What is Digital Marketing?

• Digital Marketing means promoting or advertising products, services, or brands using digital channels like websites, search engines, social media, email, and mobile apps.

• It is a modern form of marketing that uses the internet and digital technologies to reach consumers.

• It helps businesses connect with customers anytime, anywhere, through computers and smartphones.

• The main goal is to attract, engage, and convert visitors into customers.

• It includes both organic (unpaid) and paid methods of promotion.

• Examples:

  • Running ads on Google or Instagram.

  • Posting videos on YouTube for brand awareness.

  • Sending promotional emails to customers.

Simple definition:

Digital marketing is the use of online platforms and digital tools to promote and sell products or services.