1. What is Technical SEO?
Technical SEO refers to optimizing the backend structure of a website to help search engines crawl, index, and understand your site better.
It’s the foundation of SEO — if it’s weak, even great content won’t rank well.
🔹 2. Key Areas of Technical SEO
Area | Focus |
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Site Speed | Fast-loading pages improve UX & rankings |
Mobile-Friendliness | Website should adapt perfectly to mobile screens |
Crawlability | Search bots should easily access all content |
Indexability | Important pages must appear in search results |
HTTPS Security | Secure websites rank better |
URL Structure | Clean, short, keyword-rich URLs help SEO |
XML Sitemap | Helps Google find and index all pages |
Robots.txt File | Tells search engines what to crawl or ignore |
Duplicate Content Fixes | Use canonical tags to avoid confusion |
Core Web Vitals | UX metrics: LCP, FID, CLS for performance |
🔹 3. Common Technical SEO Issues
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Broken links (404 errors)
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Redirect chains (301 > 301 > 301)
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Duplicate meta tags
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Missing alt text on images
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Large image sizes slowing pages
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JavaScript blocking search bots
🔹 4. Tools for Technical SEO Audit
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Google Search Console – Indexing & error checks
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Screaming Frog – Full technical site audit
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PageSpeed Insights / GTmetrix – Site performance & Core Web Vitals
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Ahrefs / SEMrush – Technical issue alerts
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Mobile-Friendly Test (Google) – Mobile optimization check
🔹 Case Study Example
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Recipe Blogs with Schema show step-by-step cards, cook time, and star ratings – often outranking plain-text blogs
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E-commerce Sites using Product schema appear with price, availability & reviews in Google Shopping or SERPs
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