Notes By Kiran Sir

  Unit I: Introduction to Digital Marketing What is digital marketing? How is digital marketing different from traditional marketing? What are the main types of digital marketing? Why is digital marketing important in today’s world? What is a blog? What are the advantages of blogging? How does blogging help in digital marketing? What are the key elements of a good blog? What is content writing? What are the characteristics of high-quality content ? Why is content writing important for digital marketing? What is plagiarism , and why should it be avoided? What is copyright in digital content? How can you legally use images on a blog? What is the difference between free and paid blog hosting ? Unit II: Blogger What is Blogger? How can you create a Blogger account? What are the key features of Blogger? How do you publish a blog post on Blogger? What are Blogger themes? How can you change a theme in Blogger? What is the importance of customizing a blog theme? How do you add pages to a B...

  Working with Comments in WordPress WordPress allows visitors to leave comments on blog posts, which helps build engagement and discussions. You can enable, disable, manage, and customize comments easily. 1. Enabling or Disabling Comments Enable or Disable Comments for All Posts Go to Settings > Discussion in your WordPress dashboard. Under Default post settings , check or uncheck "Allow people to submit comments on new posts." Click Save Changes . Enable or Disable Comments for Specific Posts or Pages Edit the post or page. In the right sidebar, find the Discussion section. Check or uncheck "Allow comments." Click Update . ✅ Tip: Pages (like About or Contact) usually don’t need comments, while blog posts can have them. 2. Approving, Editing, and Deleting Comments Go to Comments in the WordPress dashboard. Hover over a comment to see options: Approve – Makes the comment visible on your website. Reply – Respond to the comment. Edit – Modify the comment be...

  How to Add Pages in WordPress In WordPress, pages are used for static content like "About Us," "Contact," "Services," and "Privacy Policy." Unlike blog posts, pages don’t appear in the blog feed. 1. How to Create a New Page Log in to WordPress Dashboard ( yourdomain.com/wp-admin ). Navigate to Pages > Add New . Enter a Page Title (e.g., "About Us"). Add content using the WordPress Block Editor (text, images, videos, etc.). Click Publish to make the page live. ✅ Example Pages to Create: Home – The main landing page. About Us – Information about your business. Contact – A page with a contact form. Services – A page listing your offerings. 2. How to Add a Page to the Menu After creating a page, add it to your navigation menu: Go to Appearance > Menus . Select the menu where you want the page to appear. Check the new page and click "Add to Menu" . Drag and drop to arrange the menu order. Click "Save Menu...

  Understanding and Changing the Blog Layout in WordPress The blog layout in WordPress controls how your posts appear on the website. You can customize it using themes, page builders, or theme settings. 1. Understanding Blog Layouts in WordPress The layout determines how blog posts are displayed. Common blog layouts include: 🔹 List Layout – Posts appear in a vertical list. 🔹 Grid Layout – Posts are arranged in multiple columns. 🔹 Masonry Layout – Staggered grid-style posts. 🔹 Full-Width Layout – A single column with large images. 2. How to Change the Blog Layout Method 1: Change Blog Layout from Theme Settings Most themes allow layout changes through the Customizer : Go to Appearance > Customize . Click on Blog or Posts Settings . Look for options like Layout, Blog Style, or Blog Archive . Choose List, Grid, Masonry, or Full-width . Click Publish to save changes. ✅ Themes with Built-in Layout Options: Astra, GeneratePress, OceanWP, Kadence Method 2: Change Layout Usin...

  How to Install Plugins in WordPress WordPress plugins help you add extra features to your website, such as SEO, contact forms, security, and speed optimization. Below are the methods to install and activate plugins. 1. Install a Plugin from the WordPress Plugin Directory (Free Plugins) Login to WordPress – Go to yourdomain.com/wp-admin . Navigate to Plugins > Add New . Use the Search Bar to find a plugin (e.g., "SEO" or "Contact Form"). Click "Install Now" on your chosen plugin. Click "Activate" to enable the plugin. ✅ Example Plugins: Yoast SEO – Helps with search engine optimization. WPForms – Adds contact forms. WooCommerce – Creates an online store. 2. Install a Premium or Custom Plugin (Upload a ZIP File) Some plugins are not available in the WordPress Plugin Directory and must be uploaded manually. Steps to Upload a Plugin Download the Plugin ZIP File from the developer’s website. Go to Plugins > Add New > Upload Plugin ....

  Understanding Plugins in WordPress What are Plugins in WordPress? Plugins are add-ons that enhance the functionality of your WordPress website. They allow you to add features like SEO optimization, contact forms, e-commerce, speed optimization, and security—without coding. 1. How to Install a Plugin Method 1: Install from the WordPress Plugin Directory Login to your WordPress Dashboard ( yourdomain.com/wp-admin ). Navigate to Plugins > Add New . Use the Search Bar to find a plugin (e.g., “SEO” or “Contact Form”). Click "Install Now" on your chosen plugin. Click "Activate" to enable it on your site. Method 2: Upload a Premium Plugin (ZIP File) Download the plugin ZIP file from the developer’s website. In WordPress, go to Plugins > Add New > Upload Plugin . Click “Choose File” , select the ZIP file, and click "Install Now" . Click Activate Plugin to enable it. 2. Managing Installed Plugins Go to Plugins > Installed Plugins to view all a...

  How to Change Themes in WordPress Changing a theme in WordPress allows you to modify your website’s design without affecting your content. Follow these steps to safely switch themes. 1. Backup Your Website (Recommended) Before changing themes, create a backup to avoid losing any settings. 🔹 Use UpdraftPlus or Jetpack Backup to save your site. 2. Choose a New Theme Go to Dashboard → Click Appearance > Themes . Click “Add New” to browse themes. Search for a theme or use filters ( Popular, Featured, Latest ). Hover over a theme and click "Preview" to check its design. Click “Install” , then “Activate” to apply the theme. ✅ Recommended Free Themes: Astra, OceanWP, Neve, GeneratePress ✅ Premium Themes: Divi, Avada, Kadence, Flatsome 3. Customize the New Theme Go to Appearance > Customize . Modify colors, fonts, layouts, and menus. Check Widgets & Sidebars to reposition them if needed. 4. Check Website Functionality Visit your site to see if everything looks ...

  Themes and Plugins in WordPress WordPress offers themes for designing your website and plugins for adding extra features. Understanding how they work will help you build a powerful and customized website. 1. Themes in WordPress A theme controls the design, layout, and style of your WordPress site. How to Choose and Install a Theme Go to Dashboard → Navigate to Appearance > Themes . Click “Add New” to browse available themes. Use the search bar or filters (popular, latest, featured). Hover over a theme and click "Preview" to see how it looks. Click "Install" and then "Activate" to apply the theme. Popular Free & Paid Themes 🔹 Free Themes: Astra, OceanWP, Neve, GeneratePress 🔹 Premium Themes: Divi, Avada, Kadence, Flatsome Customizing a Theme Go to Appearance > Customize to modify colors, fonts, layouts, and more. Some themes come with built-in settings for headers, footers, and sidebars. 2. Plugins in WordPress A plugin adds extra...

  How to Add and View a Blog in WordPress WordPress makes it easy to create and manage blog posts. Below are the steps to add, publish, and view your blog posts . 1. Adding a New Blog Post Step 1: Log in to WordPress Go to yourdomain.com/wp-admin . Enter your username and password . Step 2: Create a New Post In the dashboard, go to Posts > Add New . This opens the Block Editor (Gutenberg Editor) , where you can write and format your post. Step 3: Write Your Blog Content Enter the Post Title in the title field. Write Content in the editor (add text, images, videos, etc.). Use Blocks to format your content (Headings, Lists, Quotes, etc.). Step 4: Add Categories and Tags Categories: Help organize blog posts (e.g., "Digital Marketing," "SEO"). Tags: Keywords related to the post. Step 5: Add a Featured Image In the right sidebar, go to Featured Image > Set Featured Image . Upload an image that represents your post. Step 6: Publish the Post Click Preview to se...

  Understanding Menus in WordPress Menus in WordPress help users navigate your website by providing links to important pages, posts, categories, and custom links. You can customize menus to improve website navigation and user experience. 1. Accessing the WordPress Menu To access and edit menus: Login to WordPress Dashboard ( yourdomain.com/wp-admin ). Go to Appearance > Menus . Click “Create a Menu” (if you haven't already). Assign a Menu Name (e.g., "Main Menu") and click Save Menu . 2. Adding Items to the Menu You can add different types of content to your menu: Pages – Add links to About, Contact, Services, etc. Posts – Link to specific blog posts. Categories – Group posts under specific topics. Custom Links – Add external links (e.g., social media or another website). Tags & Formats – Add post tags or custom formats for better organization. To add items: Select items from the left panel . Click Add to Menu . Drag and drop items to reorder them. 3. Assig...